About Us | Healthy Korean Melbourne
What is Bibimbap?
A complete nutritious meal in a bowl of assorted vegetables and meat, arranged on multigrain rice and mixed through with a sauce. It’s a popular signature Korean dish that’s been around for hundreds of years. There are more than 200 types of Bibimbap and we make ours with hand-picked fresh ingredients and local produce all designed for the people of Melbourne.
Who we are?
Graphic designer turned foodie entrepreneur Courtney Kim, who started Bibimbap from a $1000 crowdfunding campaign investment, has been building the venture from the ground up over the past two years. With a 10 year entrepreneurial background running her own marketing and brand agency, starting a business wasn’t new for Ms. Kim. Instead of turning away from the opportunity, Courtney relied on her business experience, mashed it up with her culinary passion, and found success at the intersection of her two worlds. In the same year she launched Bibimbap, it was named one of Melbourne’s Top 5 food trucks and nominated for the 2016 Best Eat Drink Design Award.
“Owning a food truck and building a restaurant is very different from the design world that I am used to. Food trucks can be incredibly seasonal and all types of hospitality involve physically demanding work. What keeps me going is the instant customer feedback and smile on their face.”
And her decision to move from a pop-up shop to brick-and-mortar cafe? “Crowdfunding helped me recognise that my food ideas could be successful projects. The food truck quickly grew a strong fanbase and we further tested the idea as pop up to see if we could attract the same attention from the lunchtime office crowd. It was this shop, which we parked in a previously empty lot on Punch Lane earlier last year, that gave me the confidence to pursue the idea through to opening a physical store”.
What we do?
Our vision is to feed Melbourne with easily accessible, quick and healthy food and beverages with taste of Korea. We then add science and art into our vision.
Why we do it?
We believe healthy food should not be hard to find or expensive and should be enjoyable. We designed our products to fulfil nutritional daily intake with a taste of Korea. Our food keeps you more energised and we believe this will keep the economy going for future generations.
"Tasty Korean bibimbap is one of our favourite speedy lunch or dinner options, and at Bibimbap (the awesome crowd-funded food truck in Melbourne), you'll get just that. We love the DIY approach—create your very own dish by adding meat and veggies to the traditional Korean rice bowl. Delicious! "